"Family Bonding" -- for Country Inns & Suites by OLSON

OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, casually humorous campaign that'll appeal to longtime fans of Lifetime TV:

o Here's where the Working Single falls quietly in love with her ever-present bellboy.

o And here's where the Busy Mom relaxes in the hotel bath while her family plays bumper-car, joking all the while about how her Country helps them bond.

Not super compelling. Just left us with the conviction that if ever we find ourselves reluctantly trapped at a Country, we're bringing our own tequila. But hey, kudos on remembering to mention the free wifi.

To OLSON's credit, the spots don't deviate in the least from our perception of the brand. Catch the print ads in Parents, Parenting, Country Living, Redbook, Family Circle, Real Simple, Family Fun and USA Today. Priceline, Yahoo, Orbitz, Google and Trip Advisor will host online variants.

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