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Angela Natividad

Feeling Lucky? Watch While Lotto Balls Decimate Your Fishbowl. -- "Aquarium"

Or your full-on aquarium, as the case may be. And while those winning numbers fall out of the sky, why not stick the dinette set under them? Fickle Fortune will buy you a new one. Someday.

By Colle+McVoy for the Minnesota State Lottery. The latter hosts a Daily Drawing show every night, which C+M helped reformat: instead of floating ping pong balls with lotto numbers, "viewers now get plummeting cast iron balls." Much, I think, like those in the spots above.

Who signed off on that idea?

Anyway, the spots linked above are two of 50 (probably equally disjointed) ads shot for the accompanying campaign. So if you're Minne-soootan, expect to see plenty of variants through '09.

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JK Comment by JK on November 21, 2008 at 7:57pm
that's really an out of focus ad


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