There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.
But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!")
Apart from all that, pretty work by agency Doner and production firm Psyop.
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© 2012 Created by Steve Hall.
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