'Hey, Guy, Take a Free PC for Being in Our Ad and Talking About How Special You Are.'

One of the biggest complaints about CP+B's wacked-out Gates/Seinfeld campaign was that it didn't really do much to push the product. In fact, it didn't mention the product at all.

As you recall, that effort was fast followed by "I'm a PC," which did mention the product, but not in any technical or deeply informative way.

Make way for the latest suite of MSFT fumbles, labeled "Laptop Hunters." In this installment, an incredibly smug human being called Giampaolo shows us all how precious, how picky, how tech he is(n't really).

Yeah, it's easy to say "I'm a PC" when you're handed $1500 to go get one. On the other side of the fence, people trip all over themselves for the privilege to slather Steve Jobs with their hard-earned milk money.

George Parker has a complementary but less subtle take on the effort. It's called "Brazilian clown buys huge fucking computer!" Priceless Parkerism: "He's a regular Mr. Motor Mouth. I know it's all about bits and bites, but even more importantly, it's about communication." (Emphasis ours.)

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Tags: giampaolo, i'm a pc, laptop hunters

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Comment by George Parker on April 8, 2009 at 7:43pm: Angela...
You are one "Hot" ad lady... 'Cos you always pick up on the good shit... Seriously, I have the feeling that CP+B are heading towards another Nike fiasco... Remember when they had the account for over a year and ended up with one fucked up TV spot... They've had MS for over a year and produced one disaster after another... Meantime, in the background, JWT is doing a lot of the heavy lifting and picking up chunks of MS biz... CP+B will be toast before the year is out... Read it and weep on AdScam... Meatime, how the fuck is Barbie?
Love Ya Heaps/George