Ibiza Targets the Skaters of Yesteryear

Hmm. "Skaters," an ad for the Seat Ibiza, features a nostalgic cover of Forever Young that made us tuck a chin in our collective hand and sigh, because we were thinking about Freaks and Geeks and childhood in general. Vintage footage of kids on skateboards only fueled the romanticist fire.

Then there was this awkward cut to a car. And then our souls, which were floating up somewhere above our heads, collapsed onto concrete.

We get what agency Atletico International, and production company Agosto, wanted to do: tie the Ibiza into youth and freedom, personify that spirit in a vehicle that in some ways is decidedly less whimsical. (Not much wind in your hair, no risk of elbow-scrapes.)

But it could have been done better.

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