Back in 2006, Wieden + Kennedy created a Honda Civic commercial which had a choir provide the sounds for the car in the ad. It was an amazing feat. Not as amazing as the Honda Cog commercial but much more amazing than this knock off for the Alfa Romeo Mito which is being seeded as a viral.
It's not very funny which is sad becasue everything that involves helium should be funny. Sadly, the singers in this commercials look like an unfunny, formal version of Alvin and the Chipmunks.
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© 2010 Created by Steve Hall
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