iPod Shuffle Ad Does that Take-Off, Put-On Thing

The teeny new iPod Shuffle stars in this ad where iPod Shuffle users actually shuffle as they unwrap, unzip, put on or yank off various articles of clothing. The ad is by Brand New School and features a song called "Who's Gonna Sing?" by the Prototypes, which we rather like.

In general we find the Shuffle ad unimpressive as HP already did similar work with digital cameras, then improved on the idea with their Pavillion campaign. However, we're fully confident that for consistency and whatnot the ad will hold its own just fine. - November 2006, Angela Natvidad

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