Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not for My First Naked Kneel-Fest.
By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."
Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind.
Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.
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Tags: baileys, cream, irish, jwt, liqueur, More…psyop
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