"Kite" -- by Cramer-Krasselt for Corona

Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.

And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.

Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.

Ahhh. We want beach.

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