"Lagoon" -- by Cramer-Krasselt for Corona
Corona demonstrates how to make good use of the newspapers that've spent the last six months foretelling our economic doom, bleeding woe like a car crash we have to relive every. single. fucking. day.
And as for that BlackBerry that you no longer need because of ad spend-related job cuts? Here's what you can do with that.
Life's too short to throw our well-being out with the bathwater. Good chill material by Cramer-Krasselt, which also handled the media buy. Also impressively in keeping with Corona's longtime creative positioning: those lounge chairs, that sea, nicely-chilled bottle just within your reach.
Ahhh. We want beach.
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Comment
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Comment by Christina Clements on June 14, 2009 at 10:29pm - Here is the ad
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Comment by Christina Clements on June 14, 2009 at 10:28pm
- Chuckle! Corona manages to set a relaxing tone with the sound of the waves in their ads and consistently portrays their slightly exotic and carefree brand personality with their beach setting, and always with a sense of humour - such a refreshing change from most beer ads that try too hard to be trendy and cool! Here is a new beer ad that was just released in Canada for a small micro-brewery called Steam Whistle beer - it ioo is a little different for ads in this category!
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