Love Hides Where You Least Expect It. Like in Condiment Bowls.

With help from Blacklist, Goodby, Silverstein & Partners adds "Firesprite" to Frito-Lay's painfully adorable Made for Each Other campaign.

In the words of the pressie: "Made for Each Other is about that brilliant moment where two worlds collide to make an even greater whole. [...] Much like Dips and Chips, when our two heroes meet you just can't help but smile."

In this spot, a well-meaning little firesprite chars everything he touches -- until he finds unlikely harmony with a giant blanket on a windy day.

I realize how insane that sounds, but really, the spot's cute, and in keeping with the chip/dippy happy-ever-after we saw in the previous spots ("Sockets" remains our favourite).

Music by Leon Jean Marie. If you dig the effort, click on the website -- linked above -- where you can make magic happen between pairs.

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