AdGabber

Angela Natividad

Microsoft Does Softwear. No, That's Not a Typo.

Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infuses the shirts with celebrity cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

Rating: 0/5 stars
Views: 547

Share  Twitter

Comment

You need to be a member of AdGabber to add comments!

Join this Ning Network



Groups

Badge

Loading…

© 2010   Created by Steve Hall

Badges  |  Report an Issue  |  Privacy  |  Terms of Service

Sign in to chat!