MINI Makes Minimalistic Mess
Somehow lots of big, fat, black magic markers versus one slim, green pen are supposed to convey the notion of Mimi's mi minimalism. To us, all it does is make is make a big, confusing mess.
We don't get the logic. The big (bad) black pens help draw the car. That's a good thing. The small (good) green pen annotate what the black pens have built. To us, it look like happy team work. Not the David and Goliath battle MINI would like it to be.
Rating: 
Views: 357
Comment
-
Comment by michael on May 19, 2009 at 3:33am - lovely stuff
Groups
-
Social Marketing Group
177 members
-
AdWomen
32 members
-
The One Show
3 members
-
Xtreme Fuel Treatment Us…
3 members
-
Baby Boomer Marketing
8 members
Birthdays
Birthdays Today
Birthdays Tomorrow
Badge
© 2010 Created by Steve Hall
You need to be a member of AdGabber to add comments!
Join this Ning Network