O2 Produces Homage to Human Curiosity

For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios in which curiosity may get the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?

The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.

For its G1 handset, T-Mobile targeted American consumers with a similar appeal to their curiosity. But instead of depicting people pursuing their own answers, users were shown facing the camera with childlike postures and posing small but nagging questions. The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?

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Tags: berlin, broadband, curiosity, dsl, o2, More…vccp, wireless
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