"Parachutage hallucinant sur Paris" -- DraftFCB for IKEA

For all that la vie en rose talk, the Upright Citizens of Paris aren't exactly known for their social placidity -- particularly now that the global crise has made everyone tenser than usual.

So it's understandable that when giant packages start parachuting out of the sky at dusk, Parisians react with a degree of trepidation. No worries, though: these aren't malevolent gifts of nerve gas. It's furniture, courtesy of those benign Swedes at IKEA.

Diggin' how the car alarms start going off and whatnot; it totally exacerbates the general sense of panic. Felt like watching a (necessarily) shorter version of the Cloverfield trailer, except without Liberty's giant head rolling by.

Hollywood and its melodrama. *requisite eyeroll.* What a lesson you could earn in tact from Paris's own DraftFCB.