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Steve Hall

Paris Hilton and Her Black Mini-Dress Too Hot For Brazil

Remember back in 2005 Paris Hilton donning a black bikini and sliding her hotness over a Bentley for Carl's Jr.? It was pretty hot. There was a lot of skin and a lot of suggestiveness. It got talked about. It got Carl's Jr. some notoriety. But there wasn't much backlash.

Shift five years to 2010 to a Brazilian campaign Hilton is appearing in for Devassa Bem Loura beer. In the commercial, she does her sexy, sultry for the benefit of a voyeristic photography...and everyone else outside her window. She knows she's being photographed. She knows everyone is looking at her. No harm don, right?

Wrong. No less that three investigations into the ad have been launched. It's too "sensual." It encourages excessive consumption. It's sexist and disrespectful to women.

All of this from Brazil. Where booty is supposed to reign supreme. What gives?

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