"Pirate Paper Boat" -- Mother/London for Stella Artois

The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's ultimately still just a beer.

"Pirate Paper Boat" takes place somewhere chic and French Riviera-like. A woman fails in her attempt to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.

It'd be a charming little piece if the ad stopped there. But it doesn't. They call it Pirate Paper Boat for a reason!

Response on YouTube has been mixed, given that that whole crowd is schizophrenic anyway, but by and large it's 5-star film by Mother/London and production firm Hungry Man.

Big thank you to Ben Kunz at Thought Gadgets and to @thompulliam.

Other Stella stuff we've liked lately include the Nouvelle Vague mashups -- which still has that Class with Sass! vibe going for it -- and the paper star holiday ad.