Print Ad Puts 3D Cabrio in Hands of Auto Fanatics
This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it yourself, print the ad out, visit this site and install a 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING AN WEE INVISIBLE CAR!
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. What a playful way to build engagement and spark Mini love (which I now have in droves).
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