You know those OnStar commercial that are based on actual customer calls? Boring right? Aside from a few really famous customer service calls where the callers freak out, most calls are just plain boring. So if a brand is going to highlight them in a campaign, they kinda need a little help to maintain interest.
This new Zappos commercial from Mullen accomplishes this with a simple customer service call re-enactment by puppets.
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