Red Cross Helps Downtrodden Stand On Their Own
Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.
As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.
The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."
Work by TBWA\MAP; music by sayCet.
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