Remy Martin Talks to You. From INSIDE YOUR HEAD.

I kinda got a kick out of this demo for Audio Spotlight, a technology that enables the user to transmit messages from a set of speakers to your skull. From as far as 20 meters away, the person using the device can target individuals and whisper secrets (and, um, ad messages?) only they can hear.

Gawker's Joshua Stein was less amused by the effort. He was totally blindsided by the technology, which targeted him on the streets of New York for a Paranormal State promotion.

Gotta say, it is in fact some creepy shit -- not to mention invasive. But hey, that won't stop Remy Martin from using Audio Spotlight to add an intensely personal element to its billboards in Chicago, LA, NYC and Atlanta.

So yeah, watch out. The cognacs will be coming at you from that most sacred of temples: "inside the brain-house," to seize an expression from Joshua.