Southwest Airlines Gets It's Rap On With Flight Attendant David

This is the best. This is how brands should build loyalty. This is how flying should be.

We've all heard the mindlessly boring pre-flight announcements airline attendants make prior to taking off. All that crap about putting the tray up, placing the seat in the upright position, properly stowing your carry on, turning off electronic devices and all kinds of other stuff that just makes you want to fall asleep.

Not on Southwest. Not if you have David as a flight attendent. Check out how he welcomes passengers on his flights.

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Comment by TJ on March 20, 2009 at 7:32pm: I don't think this video will go THAT viral...and as long as he has said all the pertinent information...it shouldn't matter about the delivery? Ever fly out of any foreign airports?

Comment by Corey Kronengold on March 20, 2009 at 2:59pm: Thats great! But isn't there something illegal about that? I thought everyone did the same thing on every airline because it was an FAA mandate or something like that. I hope we don't see David in the slammer for violating FAA laws b/c this video goes viral.

Comment by TJ on March 20, 2009 at 1:43pm: The main concept that makes this work is simply to CHANGE THINGS UP. You gotta make em raise their heads and LOOK at you. It's like raising kids...and every parent knows this ONE RULE with kids: If they're NOT LOOKING AT YOU...THEY'RE NOT LISTENING to YOU...YO!