T- Mobile Trafalgar Square (sequel to T-Mobile Dance)
Here is the sequel to the T-Mobile Dance campaign. People were invited through a teaser campaign to go to Trafalgar Square in central London to be involved in the next T-Mobile ad. Little did they know it was for a "sing-a-long" to a number of top music hits including Hey Dude by the Beetles. The event was attended by 13,500 happy Londoners - good thing it didn't rain! Looks like lots of fun but it is rather hard to top the T- Mobile Dance event http://mktgcliks.blogspot.com/2009/06/t-mobile-social-media-embraces-flashmob.html from a few weeks before!
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