Thankfully, There Are No Bikini-Clad Mud Wrestlers in This Ad

There are no women wearing bikinis in this commercial. There are no guys doing stupid tricks. No one is throwing a phone. There is no mud wrestling. No giant cheese wheel. No horses. No room-sized refrigerators.

Figured it out yet? Not a beer commercial, right? Wrong.

It is a beer commercial and it's the first for Blue Moon. Created by Denver-based Integer group, the commercial is devoid of all stereotypical beer ad ploys. The result? A relaxing, soothing, easy to grasp piece of creative that doesn't insult your intelligence.

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Comment by Bhavash on May 29, 2009 at 9:34am: Very refreshing!
I enjoyed the relaxing/soothing approach, but i never really had any complaints in regards to beers commercials using girls in bikini's to tell me how awesome their beer taste.
Great job Integer Group!