"The Good Old Days" -- AMF

To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.

We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.

Hey, that rhymed.

The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" -- one of those statements that makes a song play out in our head. (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles, btw.)

On-screen text: "Funds for the future. AMF Pension."

NICE!