This is The Most Beautiful Commercial I Have Ever Seen

Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see. While many "drive safely commercials" tug at your heart strings with death, dismemberment and the emotional aftermath of a car accident, this one from Sussex Safer Roads entitled Embrace Life tugs in an entirely different way.

Equally powerful as the death and dismemberment approach to safe driving, this particular commercial brings a tear to the eye in appreciation of life, love and the importance of family. And yea, the importance of wearing a seat-belt as well. Wow. I've watched it ten times in a row and it still gets me.

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Comment by Brian Asner on January 29, 2010 at 6:35pm: Wow, thanks for sharing.

You're right - it's great to see this message communicated so effectively without having to shock with gore and fear.

Comment by Finn Thomsen on January 29, 2010 at 5:50pm: Once again a living proof(!) that fantasy and imagination are powerful instruments in a world of commercials renowned for their explicit executions. Such sweet inspiration ;-)

Comment by Vince Jelenic on January 29, 2010 at 4:13pm: Thanks for sharing that. It's wonderful.
YOu are correct, a tear to the eye, almost impossible not to.

A touch of humanity in an otherwise very insane biz of ads.
Thanks again.