T-Mobile's 'Hey Jude' Singalong on Trafalgar Square

Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.

The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.

This all went down on Thursday, April 30th, more than a month after T-Mobile invaded Liverpool Street Station with a somewhat-more-horrific group dance.

The tagline ties it all together: "Life's for sharing. T-Mobile." A heartstring-puller, that. And isn't it quaint to imagine strangers can make profound and moving connections like this offline, and not just on Twitter?

Much thanks to Fubiz for covering the effort first. And we would never've found Fubiz if not for @digitalizer, one of those rare marketing minds that actually sharpens -- alarmingly! -- while drinking. (Don't believe us? We have evidence.)