To Plug Transparency, Air New Zealand Strips Staff Down

Air New Zealand promotes its no-hidden-fees fares with an ad where pilots, flight attendants and baggage jockeys sport nothing but paint in lieu of uniforms.

Maybe for morale's sake, CEO Rob Fyfe of Air New Zealand stars as one of the baggage lackeys/air traffic controllers. (He recently attested to being "absolutely flattered" after winning Hottest Businessman in a New Zealand BusinessDay poll.)

Passengers seemed, for the most part, pleasantly surprised. (Which is cool, as long as one of the male employees doesn't share that sentiment.)

We dig the work, mainly because everyone in New Zealand seems so gung-ho all the time, and also because Fyfe isn't just hot; he's a good sport. Hard to hate on good vibrations. See making-of -- complete with tame innuendos and paintbrush close-ups -- at Spare Room.

Music: Appropriately, Under My Skin by Gin Wigmore.