McDonald's "Fresh Salads" -- an Outdoor Effort by Leo Burnett, Chicago
For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. (See other winners.)
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Comment
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Comment by Toufic on November 24, 2008 at 4:54am - great, reminds me of Sagmeister.
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Comment by Angela Natividad on June 11, 2008 at 3:23pm - Trick them with a fake compass.
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Comment by Paul Zink on June 11, 2008 at 3:16pm - Brilliant, but I wonder how you get lettuce to grow sideways?
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