'Music is' a Fusion of Good Beats, Pretty Sights and Heartstrings -- "Soulmates"

To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.

The tagline ("Get your music on") is pretty lame but the the videos are good. So far I haven't seen any I dislike. I'm partial to Soulmates though, probably because Lamp Chop died before I could grow out of his show.

Videos below.

o Music is Soulmates, directed by Friends with You.

o Music is Adrenaline, directed by David Lobser.

o Music is a Balloon, directed by Pistachios.

o Music is Time Travel, directed by Nanospore.

o Music is Therapy, directed by Cisma.

o Music is Joy, directed by Holbrooks.

All films were produced by Blacklist. Read more about them. (The only setback: where's the jazz?)

Kinda reminds me of Gap's Sound of Color, which was also quite good but poorly received.