Street Art Meets Foot Fetish in NIKE PHOTOiD
Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA launched Nike PHOTOiD.
Take a shot of something with your phone and text it to Nike. Nike texts back a shot of a customized shoe, based on two colours from your photo.
The shoe is superimposed over the image you sent, so you can see how they mesh. Visit the Nike website and enter your DESIGNiD to buy the creation.
The campaign goes live in the UK, Italy, Germany, Spain, France, Denmark, Finland, Norway and Sweden. Good stuff by AKQA, which last razzle-dazzled the world at large with its Halo 3 Master Chief stuff.
Rating: 
Views: 2135
Comment
Groups
-
Social Marketing Group
177 members
-
AdWomen
32 members
-
The One Show
3 members
-
Xtreme Fuel Treatment Us…
3 members
-
Baby Boomer Marketing
8 members
Birthdays
Birthdays Today
Birthdays Tomorrow
Badge
© 2010 Created by Steve Hall
You need to be a member of AdGabber to add comments!
Join this Ning Network