Recycle Right: Start with All Those Hoarded Dreams

In this new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to discuss their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL FIlms for Euro RSCG, London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

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Tags: edf, environment, olympics, recycling
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