Truth Campaign Continues With Broadway Musical-Style Idiocy

It's getting really painful to write about the Truth campaign. It's become so horrifically bad, it makes one want to digitize one's hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you'd bring Derek Beckles back!

Seriously. Did you have to go and make another one of those absolutely painful "break into song" train wrecks? For the love of Pete Favat and Alex Bogusky, please, make it stop! Just like the first spot in this series, released last February, two kids discuss the dirty little secrets tobacco companies use to get people to smoke. Then, suddenly, the cheesy, Broadway-style dance-fest begins. And, just as in the first spot, onlookers have that same dumbfounded "what the fuck are these idiots singing and dancing about" look on their faces.

Just who is this supposed to appeal to? Kids would rather go light up that be associated with the dancing geeks in this commercial, not to mention care at all about any message they are trying to convey. And the onlookers? Can you say Queasy? Skeeved? Freaked out? Awkward?

Please. Make it stop.

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Comment by Seth Wereska on July 14, 2008 at 5:11am: Actually I kinda have to think that that ad is totally deserving of pretty much anyone's invective.
The ads were supposed to be making fun of "big tobacco" and as any high school student can tell you: if making fun of someone is going to be successful you have to be the popular kid. The extension to that is that when the nerd makes fun of someone, only the nerds laugh. In this case the nerds already know not to smoke, so the ad is preaching to the choir . . . In fact, I think I need a cigar . . .

Comment by Lara Sanders on July 11, 2008 at 2:14pm: Agree- this campaign has gotten dreadful.

Comment by Robert Smith on July 11, 2008 at 2:07pm: Really? I think your missing something here. Cheesy? For sure. Kinda annoying? Check. But informative? Absolutely...and that's the point of this campaign. The truth work does need a healthy injection of updated mojo but this spot does the job its intended to do and is not deserving of your invective.