In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform
See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.
Also, something in the music brought Kevin Costner to mind.
Remember when Scion was nasty and unapologetic about being an individual? I miss that.
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Views: 1507
Comment
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Comment by Dave on August 10, 2008 at 11:43pm - does the song have a name??
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Comment by Angela Natividad on July 29, 2008 at 1:49pm -
I think it was made especially for the ad. From the credits:
Music/Sound Design company: Face The Music
City/State: Bicoastal USA
Executive Producer: Adam Joseph
Composers: John Sponsler, Tom Gire and Tony Shimkin
Sound Designer: Tony Shimkin
Final Mixers: Tony Shimkin and Michael Schmidt
Surround Sound Mix Company: Lime Studios
City/State: Santa Monica, CA
Producer: Jessica Locke
Mixer: Loren Silber
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Comment by Jamal on July 29, 2008 at 1:43pm - What's the name of the song???
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