Live Unbuttoned, Make Waves, Cause Fender-Benders
"Runaway jeans cause car crash" is the fourth installment of Levi's "Live Unbuttoned" campaign. (Also see backflipping into jeans, which was unexpectedly successful, and helium jeans.)
It was put together by Feed Company, which also did the Ray Ban "Never Hide" thing (remember "Guy catches sunglasses with face"?), which is great to see on paper considering people wasted plenty of time drawing comparisons between "backflipping into jeans" and "Guy catches sunglasses with face." Now you at least will know for sure: It's the same company. Tell all your friends.
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Comment by Kevin on November 25, 2008 at 12:02pm - Great post, I linked to it on a recent post of my own on the Pop Art blog (it's an integrated marketing agency, not a movement, well not yet). Here's the link to Gen Y Can Smell a Fake, or Why I've Watched Bike Hero 4 Times This Week and It's Only Monday.
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