It's Hard to Swing Camp if You're Part of the Joke -- "Launch"

Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.