Doogie Howser Endorses Old Spice
In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.
It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.
- Steve Hall, July 8, 2008
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Views: 1038
Comment
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Comment by anca echim on August 6, 2008 at 6:16am - isn't this too bold, too far away from Old Spice' s last campaign? I'm very curious if it's going to work as they expect
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Comment by George Brianka on August 5, 2008 at 3:37pm - Saw the print ad... dug it!
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