Lacking A Viral Concept? No Worries. Just Use Cats

Aren't YouTube viral wannabees great? Why spend a lot of money or try to be overly creative when you don't have to? Just slap up some cheesy images of cats (everyone loves cats, right?), cobble them together with a few amateurish slide transitions and finish it off with an image of Hellboy holding a cat.

If the link to this so-bad-it-just-might-be-good video hadn't come from Fallon digital unit Hyper, there would have been no indication it's a promotion for Hellboy 2. But...isn't that sort of the point anyway? Aim for the amateurish so as to appear un-ad-like, don't mention who made it then cross your fingers and hope it spreads. Simple, right?

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Tags: hellboy
Views: 934

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Comment by Diana Oyaga on August 6, 2008 at 11:26am: this sucks

Comment by brooklyn on August 5, 2008 at 7:06pm: Have you seen the movie? The character is really really into cats. In the movie he has about 20-30 of them. There's a scene very early where he and his girlfriend are fighting about them. This isn't a cheap viral marketing ploy. It's true to the character. He would probably really do this video. But I guess the digital group could have just given Hellboy a facebook page and called it a day instead.