Planned Parenthood is using a stodgy, responsible-looking older woman to rationalize its newest campaign, "The A-Word," which from what I can tell is made up of one video and an "Abstinence" graphic in smudgy Courier. Two of the tabs, "Affordability" and "Advocacy," are still "Coming Soon..."
The site was put together by Eisen Management Group, who argues "Planned Parenthood has been characterized in a largely false and negative light for far too long" -- that is, as champions for sex, however safe, but not abstinence.
PP, I get that you're trying to appeal to the redder half of Ohio, but couldn't you have put a little of your sex appeal to use? This website's half-baked, and I don't like that woman; she's too much like the Responsible Clinicians whose drymouth talk we have to endure before you give us our birth control shot already. Point of fact: those lectures aren't effective, and neither is she.
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Tags: abstinence, parenthood, planned, sex
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