Don't Just Be a Man; Be a Pretty Smart Shopper.
Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.
More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.
Rating: 
Views: 824
Comment
Groups
-
Social Marketing Group
177 members
-
AdWomen
32 members
-
The One Show
3 members
-
Xtreme Fuel Treatment Us…
3 members
-
Baby Boomer Marketing
8 members
Birthdays
Birthdays Today
Birthdays Tomorrow
Badge
© 2010 Created by Steve Hall
You need to be a member of AdGabber to add comments!
Join this Ning Network