White Castle Makes Late-Night Munchie Calls
White Castle's current campaign, Crave is Calling by JWT, makes use of both online video and mobile. Pop in your number to get random food calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.
Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.
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