White Collar Rapper Relieves Tide of Creative Expenses

Encouraged -- but apparently not inspired -- by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.

YouTube's emceemiko won that contest. His spot -- where a rapping stain mocks an interview candidate -- appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good -- even relatable! -- so I guess sometimes it pays to ask Main Street to do Mad Ave's job.

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Tags: emceemiko, rap, stain remover, talking stain, tide to go
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