Brandstalkers Proclaim Label Love on the Torsos of Young Bucks
A guy called James Neate just created a crew, Brandstalkers, whose mission it is to "virally" promote brands it loves -- as opposed to advertising them in conventional ways. (Frankly, "viral" is getting pretty conventional, in use of name if not in outcome. Repeat after me: VIRAL IS AN OUTCOME.) In return, the group takes a small "grant" from the companies it represents.
Its debut effort was for Guzman y Gomez, a Mexican taqueria based in Sydney. It involves half-naked guys and a lot of Sharpies.
Gotta love brand gospel writ on flesh. You can probably gauge the success of the campaign by the number of Japanese tourists it attracted.
Rating: 
Views: 1108
Location: Sydney, Australia
Comment
-
Comment by Kevin Horne on October 7, 2008 at 2:09pm
- The t-shirt is dead.
Groups
-
Social Marketing Group
177 members
-
AdWomen
32 members
-
The One Show
3 members
-
Xtreme Fuel Treatment Us…
3 members
-
Baby Boomer Marketing
8 members
Birthdays
Birthdays Today
Birthdays Tomorrow
Badge
© 2010 Created by Steve Hall
You need to be a member of AdGabber to add comments!
Join this Ning Network