Ball of String Captures Moment of Love

Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life's biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we've seen.

With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.

Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don't Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.

- Steve Hall

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Tags: jewelry, love, zales
Views: 1457

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Comment by Jaime Schwarz on October 15, 2008 at 3:42pm: Done in the movie step-mom when Ed Harris proposed to Julia Roberts just not from across a building. Which, by the way, has now separated him from the woman he just proposed to.