Diesel Flash Fiction - Idealogue and PanOptic Motion OOH

Maybe it thought "SFW XXX" gave people the wrong idea. Alongside its new buddy, the Accompanied Literary Society -- which seeks to revive the culture of literary salons -- Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.

The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.

How very HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.

By Idealogue and PanOptic Motion.

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Tags: accompanied literary society, diesel, flash fiction
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Location: New York, NY

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