This online ad for Cleatskins starts out like a typical sportsgear spot: adrenaline-pumping music, big bad-ass sports star. It all seemed very made-for-TV.
And then the end happened, and then I laughed, because this is the kinda stuff you can do on the 'net that you can't risk doing on television. Unless you're Budweiser.
Produced by Kamp Grizzly for agency UXB.
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