Absolut Brings Back the Miller-Inspired Pillow Fight
As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looked like it was fun to shoot.
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Comment by Tom Flanagan on May 30, 2007 at 4:53pm - Agree this is excellent work. The balance of entertainment, play, and serious is very well executed. Always tough to pull that off. Too bad it's wasted on trying to sell Vodka...if that's what they're trying to do here.
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Comment by Kent on May 30, 2007 at 2:35pm
- This is a great spot. It has nothing to do with Pam Anderson, bikinis or Miller Lite. Does Miller Lite own the pillow fight? no. This Absolut spot is more of a commentary of war and I like it a lot. It is light and fun with a serious under-tone.
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