Whales Get Honor Treatment from Contrite Japanese

Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.

Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat.

So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, and not have it be some Giving Tree crap (we hated that book, by the way) - you know, where one side keeps giving until there's just nothing left.

So here we have an elderly man who reminisces about eating whale meat in school, then rushes out to save a whale from beaching on the shore. The logic is that once upon a time the whales helped them; now it is time to return the favor.

While this scenario is pretty unlikely in real life, it's touching in the same way, oh, Pokemon can be touching once you've developed a really strong sense for Ash's relationship with Pikachu.

Rarely do we get sentimental about our seafood. Then again, we've never eaten anything that was going extinct. Unless crabs count, because if The Deadliest Catch remains this addictive, they're going to be gone pretty damn quickly.

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Tags: burnett, cause, greenpeace, japan, leo, More…whaling
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