McDs Gets All Stop Motion. We Remain Unconvinced

We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.

Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.

The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?

Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with is actual appearance.

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Tags: ddb, mcdonalds, vitamin
Views: 2210

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Comment by Angela Natividad on June 8, 2007 at 1:49pm: They can do what they do best when negligent parents stop suing the golden arches for their fat kids.

*shakes head in disgust*

Comment by Roy Dains on June 8, 2007 at 1:15pm: McDonald's biggest mistake was expanding their menu beyond cheeseburgers and fries. That day spelled their doom. They are now perceived as the "Grand Custodian of All Societal Children." In doing so, they have become the target for any and all negative press and all frivolous lawsuits. I don't even want to start talking about Morgan Spurlock's schlock-u-drama, which was the equivalent of throwing water balloons at the side of a barn.

This current stop-motion advertisement is absolutely without impact or charm, and only goes through the motions of letting us know that McDonalds still exists. All it proves to me is that the people who go to McDonalds for "healthy" choices are dumber than the stuffed shirts that run the company; and that's saying quite a lot. The McDonald's guys are pretty dumb.

I still love a Big Mac, and a Filet-O-Fish is absolute deep-fried heaven. But I'd sure like to see the company start cutting back on the freaky menu choices and get back to doing what they do best... giving us a break today.