WTF Campaign for WTF Yeilds Desired WTF Response

Here at Adrants and AdGabber, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.

In one of the campaign's videos, we're not sure what kind of fluid is flowing out of that tree but apparently the girls like its "what the fuck" goodness. See that oddity here and all the rest here.There's an accompanying poster campaign here and POP here. Past Mac's oddities include Whack and the disturbingly disgusting Zit. Eew.

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Tags: convenience, mac's, tree, wtf
Views: 4805
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Comment by Dario Meli on July 16, 2007 at 9:04pm: A little orgasmic overtone never killed nobody. Especially when dealing with an ad for a product called WTF?

Did nobody notice the WTF? ad w/ the flamboyant spanish gardener who jerks off that flower then fills his cup?

Comment by Steve Hall on July 13, 2007 at 2:45pm: I think it's just the name of the drink realized. It's called What the Fuck. The ad makes you go "what the fuck?" Mission accomplished. I don't think it's supposed to mean anything. Of course, there's plenty of orgasmic overtones here.

Comment by Yousuf Rangoonwala on July 13, 2007 at 2:08am: Alrite, I've seen it 3 times now (no, not just for the two-girls-smooching reason, well, for that too but not just for that) but I still don't get it.

What are they trying to say? That when you come to Mac's the Froster is as fresh as from a tree? And to have it that fresh, you need to be a lesbian? Jeez, what's wrong with this agency? During times when the ad industry seems to be broke on respect and credibility, WTF does this do to help?

Comment by Steve Hall on July 12, 2007 at 3:41pm: Thanks, Shannon. I'm always forgetting the important details:-)

Comment by shannon stephaniuk on July 12, 2007 at 11:54am: full credits for Mr. Tree (if anyone is interested).

Title: Mr. Tree
Client: Mac’s Convenience Stores
Product: WTF? Froster
Agency: Bos, Toronto
Creative Directors: Chad Borlase, Gary Watson
Writers: Steve Mottershead, Joanna Barrs
Art Directors: Jennifer Saunders
Account Managers: Stephen Rankin, Jennifer Patterson
Director: Steve Mottershead
Production Company: UNTITLED, Toronto
Director of Photography: Chris Sargent
Producer: Ros Hegan
Executive Producer: James Davis
Editorial: Stuart McIntyre, Bijou, Toronto
Online: Steve Mottershead, UNTITLED, Toronto
Music & Sound: Brad Nelson, Company X, Toronto